Around the Net
Tinder To Introduce Native Advertising
- dotRising, Wednesday, April 30, 2014 3:47 PM
The finger-swiping dating app is owned by IAC, which also own other sites including Match.com, Ask and Vimeo, and announced the decision at the company’s first quarter earnings call. Greg Blatt, chairman of IAC’s Match group, said the nature of the Tinder user experience presents itself with “real opportunities for native advertising that certain of our other products don’t”.
