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Sun Celebrates Print, Sends Edition To Each Home
- Press Gazette, Thursday, June 12, 2014 5:09 PM
The Sun today launched one of the biggest newspaper marketing campaigns ever in the UK as it sent a newspaper to nearly every household in England. Some 22 million copies of a special edition celebrating Englishness have been sent out to celebrate the start of the Brazil World Cup. The Sun declined to reveal to Press Gazette how much the exercise has cost, but it has been offset by six full-page ads.
