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Mobile Video Helps Drive Customers to Applebee's

A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort. Applebee’s leveraged YuMe’s new multi-screen video ad unit to target consumers searching for restaurants across television, smartphones, tablets and PC with a video experience showcasing the casual dining chain’s Flavors of Southwest entrees and offer of two meals for $20. 

Read the whole story at Mobile Marketer »

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