Around the Net
Domino's Crowdsources Pizza App
- Mobile Commerce Daily, Wednesday, November 5, 2014 12:47 PM
Australia’s Domino’s Pizza Enterprise has seen thousands of sign-ups for its crowdsourcing application enabling local consumers to design their own pizzas, advertise them on social media sites and receive a part of the sales. The results were reported in The Wall Street Journal. The pizza brand, while essentially transforming customers into sales channels, is aiming for the interactive campaign to drum up sales and increase customer loyalty.
