• Mobile Commerce Daily, Friday, February 13, 2015 11:01 AM

Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates. The home improvement chain originally deployed its First Phone in 2010, when few retailers had full-blown mobile strategies and, if they did, were focused more on mobile’s potential to drive online sales as opposed to in-store sales. In the period since, numerous major retailers have embraced a multitude of mobile in-store strategies, including Wi-Fi, store modes on apps, QR codes and beacons.

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