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Rolls Royce Taps DriveNow App
- Luxury Daily, Tuesday, April 7, 2015 9:10 AM
Rolls-Royce Motor Cars brought an elevated experience to users of the car rental DriveNow application with a free chauffeured driving service in East London. From April 1-3, consumers could search for the Phantom, Wraith and Ghost models on the map, hidden under code names Sir Henry, Charles and Eleanor, as a form of Easter egg hunt. For the consumers able to find and book the vehicles, they were given a complimentary taste of the Rolls-Royce experience.
