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Around the Net
Surprise? Battery Car Buyers Are Young And Affluent
- Detroit Bureau, Thursday, May 7, 2015 8 AM
Sales of battery-based vehicles have lagged well behind industry expectations. The good news is that buyers of these vehicles are both younger and more affluent than those buying comparable gas-powered models. Beyond ethical considerations, owners of Ford Focus Electric and Toyota Prius Plug-in are attracted by the great deals manufacturers like Ford, General Motors, Toyota and Honda have been offering in an effort to build momentum for their electrified models, according to research by auto data firm TrueCar.com.
