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Mobile Services Increasing in GM Cars

General Motors’ Chevrolet brand will offer Android Auto and Apple CarPlay compatibility in 14 vehicles for the 2016 model year to satisfy customer demand for in-car services such as navigation, messaging and streaming entertainment while supporting GM’s ambition to become a leader on mobile. Claiming to offer the services in more vehicles than any other car brand, Chevrolet said its MyLink system will let owners access both Android Auto and Apple CarPlay. The move points to automakers’ efforts to integrate more of the features smartphone users rely on most within dashboard technology as the growth of smartphones leads to demands for smoother integration between phones and vehicles.  

Read the whole story at Mobile Marketer »

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