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Luxury Retailers Linking Digital with Physical Stores
- Luxury Daily, Wednesday, June 10, 2015 12:30 PM
The relationship between online and bricks-and-mortar stores is reciprocal, with each driving traffic and sales to the other, according to panelists at the Financial Times’ Business of Luxury Summit June 8. During “The Phy-gital Revolution: What is Luxury Doing to Woo its Consumers?” session, speakers explained how a mix of both physical and digital touchpoints is best to give both a well-rounded understanding of the brand and ensure that consumers have access to products in a manner that they want to shop. Without a digital shopping platform as part of their retail strategy, brands may be missing out on opportunities to reach consumers.
