Marketers are leveraging the internet of things (IoT) to track and reach the cross-everywhere consumer. In a July 2015 study by 2nd Watch, nearly six in 10 US IT and business executives said
they leveraged machine data/the IoT for digital marketing. However, for most, it was still early days for doing so, as two-thirds of users said they were in the beginning stages. Read the whole story at eMarketer »
