- The Drum, Monday, August 17, 2015 12:30 PM
It represents a major step toward Coke figuring out a role for beacons in its marketing mix, which is still shackled somewhat by its reliance on global and national
campaigns. Beacons can bring context and precision to promotions if they are not used in isolation, as some brands have done, and instead are baked into much larger location-based
campaigns like Coke’s recent trial.Read the whole story at The Drum »
