The big e-sellers don't have the huge real estate costs of the bricks-and-mortar stores. But the online giants are continuing to boost spending in one critical area: advertising. Especially during the
holidays. It's no accident that eBay and Amazon.com might have seemed almost as ever-present during the holidays as department store Santas and mistletoe.
Read the whole story at USA Today, January 3, 2005
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