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Beacons, VR, Seen As Impacting Travel

  • TNooz, Thursday, October 29, 2015 9:05 AM

Market research group Mintel has issued its European Consumer Trends 2016 report, identifying beacons and virtual reality as two technologies which will impact travel and leisure businesses. Beacons have been part of the travel tech discussions for a number of years, usually in an airport context, with some hospitality applications thrown in. This year they have become more prevalent and 2016, suggests Mintel, could be the year when they become mainstream. It identifies Google’s launch this summer of an open-source beacon technology – Eddystone – as not only a competitor to Apple’s iBeacon but also a way to open up beacon use to a wider audience.

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