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Coors' Other Massive Business Is Ceramics

  • Forbes, Monday, November 9, 2015 8:05 AM

What Corning is to glass, CoorsTek is to ceramics. It is the other big business Coors is in, and one most people know nothing about. How big is it? General Electric, IBM, General Dynamics, Ford and Halliburton use CoorsTek parts. The company makes over a billion parts for cars each year. The space shuttle used them. So do valves on McDonald's fountain machines. At the jump, a first-ever interview with CEO John Coors about the business. 

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