• Gawker, Tuesday, December 15, 2015 9:11 AM

Here's a tutorial for PR firms thinking about putting out research. Watch out, you might be called out on your perspicacity, not to mention the actual purpose of the exercise. The Hunter Public Relations 2015 Food News Study was discovered by the wrong person (Hamilton Nolan) at the right time, or vise versa. To wit, one thousand consumers were surveyed to get some kind of weathervane on how important food stories are and the top ones. The fix is in with the results: only five food stories seem to have mattered. That's a lot of people for five results. But that's not the punchline. “Get a job, hippy,” that's the punchline. 

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