Around the Net
Toms Gives Virtual Reality Viewers With Some Shoe Sales
- Mobile Marketer, Tuesday, May 10, 2016 9:05 AM
Footwear manufacturer Toms is driving home the impact of its donation policy in which the brand gives away a pair of shoes for every pair purchased through a virtual reality push in partnership
with AT&T that follows the effect of the charitable project. A 360-degree video on YouTube and a mobile application shows the impact of purchases made from Toms, taking viewers to Colombia and
featuring some of the children receiving the shoes. The video, in partnership with AT&T, helps put a more real perspective on the program and hopefully will drive home the positive sentiment of
the Toms brand.
