Around the Net
GE Adds Links To Appliances For Consumer Notifications
- Mobile Marketer, Tuesday, May 10, 2016 9:05 AM
GE Appliances is cementing its status as a mobile-first appliance manufacturer by rolling out three new channels on the IFTTT application, suggesting its IoT-focused ploy will fuel more consumers to adopt smart home technology. GE is broadening its presence on the If This Then That app, which enables users to create “recipes,” or connections, between a slew of different apps. The appliance brand’s new channels offer additional functionality for its washer, dryer and dishwasher units, allowing consumers to set up cause-and-effect reactions for their appliances while away from their homes.
