Around the Net
Under Armour Links Shopping With Fitness Tracking
- Mobile Commerce Daily, Thursday, June 9, 2016 9:05 AM
Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history. The new UA Shop app leverages data from Under Armour’s digital fitness platform, which includes apps such as UA Record, MapMyFitness, Endomondo and MyFitnessPal, to provide users with a personalized shopping experience. UA Shop was developed to leverage data to provide in-app recommendations that connect consumers to the right gear.
