All You, a 6-month-old magazine from Time Inc. sold only in Wal-Mart stores, is literally helping advertisers place products in the hands of consumers. The monthly, which offers practical tips for the
value-conscious woman, has created a six-hour event April 9 called "Your Fresh Start for Spring." The promotion will have 2,000 All You brand ambassadors staff tables at 1,000 Wal-Mart Supercenters
nationwide to educate customers about the value of the All You sponsor brands to help make an easy transition to spring.
Read the whole story at DMNews.com, April 4, 2005 »
