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'Apprentice' Sponsors Are the Real Losers

While "Survivor" features plenty of product placement - Jeff Probst occasionally whores Doritos, Pringles or other products by dangling them in the face of starving contestants - "The Apprentice" frequently features full episodes shaped around sponsoring companies. They're more than just infomercials; they're advertisements disguised as an episode of a competition-based reality show.

Read the whole story at MSNBC.com, April 7, 2005 »

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