In a surprising move, media agencies owned by rival agency holding companies WPP Group and Havas today announced a joint venture, 2MV. The purpose, according to executives familiar with the situation,
is to pitch the PSA Peugeot Citroen account, now in review across eight European markets, as well as another European-based account.
Read the whole story at AdAge.com, April 7, 2005 »
