The Los Angeles Times, owned by media company Tribune Co. said on Monday it would spend more than $10 million this year on marketing campaigns to boost its declining circulation. The fourth-largest
U.S. daily newspaper said it launched a $2.5 million ad campaign late last month and would spend $8 million on database/direct marketing efforts to attract new readers. It said ads will run on radio,
TV, in the newspaper and over the Internet.
Read the whole story at Reuters, April 11, 2005 »
