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Warnings Galore That Madison Avenue Needs to Be Nimble About Changing

Madison Avenue was warned yesterday that it risked being marginalized by profound changes in technology and demographics that are fundamentally changing the ways products are sold to consumers. The warning came from speakers at the opening session here of the 2005 management conference of the American Association of Advertising Agencies.

Read the whole story at The New York Times, May 6, 2005 »

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