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NBC Television's Zucker Aims to Fix Prime Time

The shades in the small office were drawn tight on a bright afternoon last week, as three men huddled around a small television monitor. Had the producers of the program been there, they would surely have been elated that the three people gathered around an editing console - Kevin Reilly, president of NBC Entertainment; Jeff Zucker, president of NBC Universal Television Group, and John D. Miller, chief marketing officer of the television group - were laughing, heartily and continuously. The more crucial question, at least as it pertains to the fortunes of Mr. Reilly and Mr. Zucker, is this: will at least 10 million viewers be willing to watch and laugh along with them?

Read the whole story at The New York Times, May 16, 2005 »

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