Cable TV advertising revenue increased 15.3% to $7.9 billion during the first half of 2005, leading gains made by all other media, according to TNS Media Intelligence. TNS attributed the spike in
cable revenue to higher unit costs, increases in commercial time and larger audience. Internet advertising grew 9.4% to almost $4 billion, outdoor notched a 9.3% increase to $1.6 billion and consumer
magazines grew 9.1% to $10.5 billion.
Read the whole story at Adage.com, September 8, 2005 »
