Two rivals in magazine publishing are working together on an effort that helped land them a multimillion-dollar contract from a major marketer. The competitors are Hachette Filipacchi Media USA, part
of the Hachette Filipacchi Médias division of Lagardère, and the Hearst Magazines division of the Hearst Corporation. Two magazines published by Hachette Filipacchi and three by Hearst - all
read primarily by men - are joining forces to carry identical advertising sections in their October issues, sponsored by the 2006 Charger sold by the Dodge division of the Chrysler Group, owned by
DaimlerChrysler.
Read the whole story at The New York Times, September 14, 2005 »
