In an effort to offset the financial fallout from the COVID-19 pandemic, one of the world’s most famous museums, the Louvre in Paris, is turning to an increased emphasis on merchandise. Uniqlo
is selling a Louvre collection of clothing in its stores around the world, under a four-year licensing agreement with the museum. “We need to find new ways to make money,” Adel Ziane,
director of external relations for the Louvre, tells
The New York Times. “The Covid crisis has made it more urgent than ever to diversify and make the most of the Louvre name.”
Read the whole story at The New York Times »
