The Magazine Marketing Coalition--which consists of more than two dozen executives whose companies work closely with the magazine industry--has selected Mullen as the agency to develop a campaign
supporting magazines' marketing initiative. The campaign will target the advertising community and will roll out this quarter. "In today's interruptive media environment, magazines are perfectly
positioned to shine as the medium whose advertising engages consumers and mobilizes them to act," said Nina Link, president and CEO of the Magazine Publishers of America in announcing the Mullen deal.
"We look to Mullen... to help us communicate our medium's enduring appeal to consumers and advertisers."
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