DirecTV customers willing to pay for the privilege will soon be able to see certain Fox and FX shows prior to their airing on broadcast and cable television. DirecTV, a satellite company controlled
by Rupert Murdoch's News Corp., says a number of its popular shows, including "The Shield" and "24," will be available to its customers 48 hours before they can be viewed elsewhere--for a price of
$2.99 per episode. Peter Chernin, president and CEO of News Corp., said in a statement that, "We now have the ability to create different cuts of our programs for the pre-air audience--versions with
additional scenes and materials not included in the network broadcast, something entirely new." The DirecTV initiative represents yet the latest indication that the familiar TV-schedule formula of
old is fast breaking apart, and that the on-demand world is upon us.
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