TNT Group, of the United Kingdom, is about to launch a magazine targeting London-based readers of the eight Eastern bloc countries that joined the European Union in May of 2004. According to a report
in U.K.'s
MediaWeek, a trade publication, more than 175,000 Eastern citizens have moved to the U.K. in the last 20 months, chiefly because of their greater earning power there. The new
magazine, titled
Fusion, will debut in February and will be distributed free throughout central London. "The mindset of English businesses has changed dramatically in the last six months and we
have created a vehicle to facilitate communication between the advertiser and the eastern and central European audience," said a TNT executive in announcing the launch of
Fusion. TNT is a unit
of Britain's Guardian Media Group.
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