NBC and Olympic sponsor Chevrolet have co-produced what they are calling a two-and-a-half-minute "mini-movie" to promote the network's coverage of the Winter Games. The film, which includes cameos by
several U.S. Olympic athletes, will debut on tonight's prime-time episode of "Las Vegas." Later this month it will begin showing on 10,000 cinema screens, where it will play right up until the Games
open in Torino, Italy, on Feb. 10. NBC, in an announcement, said this is the second time the network had integrated Chevy vehicles into a short film for the purpose of promoting its Olympic coverage.
The two companies combined on a similar project in 2004, but that video never aired on NBC itself.
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