Buzz marketing has become a staple for many traditional companies--so much so that Procter & Gamble even formed its own word-of-mouth marketing unit. It was only a matter of time for venture
capitalists to take notice. BzzAgent, a Boston-based word of mouth marketing company, is expecting to announce that it's raised $14 million from VC companies General Catalyst Partners and IDG Ventures
Boston. Anheuser-Busch and Volkswagen are two of BzzAgent's estimated 120 clients. "You can reach hundreds of thousands of people by tapping just one," said David Verklin, chief executive of Carat
America. "This business is going to be the next big battleground."
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