• PROMO Magazine, Wednesday, March 1, 2006 11:45 AM

Johnson & Johnson has become the first major healthcare products company to join the Olympic Partners Program (TOP), which allows the company exclusive marketing rights to both the winter and summer games. Under the agreement, J&J gets sponsorship rights in connection with more than 200 National Olympic Committees and national Olympic teams. J&J said it plans to provide health education, services and care in global markets across its portfolio of products and brands. According to the International Olympic Committee, TOP sponsors receive the following benefits: Use of all Olympic imagery and appropriate Olympic designations on products; hospitality opportunities at the Olympic Games; direct advertising and promotional opportunities, including preferential access to Olympic broadcast advertising; on-site concessions/franchise and product sale/showcase opportunities; ambush marketing protection; and acknowledgement of their support through a broad Olympic sponsorship recognition program. Only 11 other companies are members of the TOP program.

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