CoverGirl makeup has a new celebrity endorser. She is actress Keri Russell, known for her role as the title character in the 1990s WB show "Felicity," in which she portrayed a fresh-faced student at
New York University. Currently, she stars with Tom Cruise in the upcoming "Mission Impossible III." "Keri embodies the clean, fresh, natural look that defines CoverGirl," said Gina Drosos, vice
president and general manager-global cosmetics for Proctor & Gamble, CoverGirl's parent company. The make-up brand has a long line of celebrity representatives, including Christie Brinkley, Cheryl
Tiegs, Tyra Banks and Queen Latifah.
Read the whole story at Brandweek »
