InterActive Corp.'s Ask.com is integrating blog and RSS feed results from its Bloglines service into its search engine,
Information Week reports. The search site is adding "Blogs" and "Feeds"
tabs to its search tools menu, and is also putting relevant results from these categories into its regular search results. Why is this cool? Because consumers want relevant information--it doesn't
matter whether that comes from a blog, an RSS feed, a respected news publication or a MySpace page. Personally, I don't want to have to go between Google, Technorati and social networks to find the
information I want. Ask.com execs are bullish about the decision to do this: "The other guys are taking their eyes off the ball," says Daniel Read, Ask.com's vice president of consumer products,
adding that the likes of Google and Yahoo are now more concentrated on areas other than search. "We believe what we've come up with is truly industry-leading search." That said, the latest comScore
figures show that Ask.com, unlike the industry-dominating Google, actually lost search market share in April. Adding blog results to search may yet prove to be a smart move: the blogosphere is
doubling in size every six months and is now 60 times larger than 3 years ago says Technorati, a search engine that tracks 40 million blogs.
Read the whole story at Information Week »
