• Mediaweek, Wednesday, July 12, 2006 12:46 PM

Following negotiations with Emmis Communications, Erich "Mancow" Muller, the morning man on Chicago's WKQX-FM since 1998, will be out of a slot as of July 14, reports Mediaweek. In an announcement, Emmis positioned the change as part of a plan to modify the station's format from alternative rock to "everything alternative" to reach a broader 18-49 audience. A new morning show is in development and set for a September launch, the station group says.  "We've decided the time has come for us to develop a morning show that will better serve the needs and sensibilities of this audience," says Marv Nyren, general manager of Emmis Radio in Chicago. Mancow, however, claims dominance among males 18-to-34 and the 18-to-49 demo and has a different tale: The host of the syndicated "Mancow's Morning Madhouse" says he intends to seek a new Chicago flagship "to expand my audience without interference."

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