"What do TV shows about a mysterious teenager minus a bellybutton, a police officer returning to his urban neighborhood and a small town dealing with the possible end of the world have in common?"
asks the Associated Press. All three are on or joining ABC Family as part of an effort to boost original programming after a long reliance on reruns and movies. The cable net has put a renewed
emphasis on family shows, aggressively targeted to viewers 18-to-28. Says ABC Family President Paul Lee: "Family drama is alive and well, and people are rediscovering it. We felt we could take a brand
that maybe had looked away from its core word ... and reclaim this word."
Read the whole story at Associated Press »
