The Ultimate Fighting Championship, begun in 2001 with a pay-per-view bout, has forged a successful relationship with cable network Spike TV and is attracting bigger audiences to each event. At Spike,
a reality series about the UFC is bringing in serious ad dollars, with Burger King, the U.S. Army and Taco Bell among the largest advertisers. According to Kevin Kay, Spike's general manager, it is
the network's highest-rated program and biggest revenue generator. While he worried in the early years if advertisers would come on board, now he says: "We've given them a huge television platform,
and we helped them in their pay-per-view fights."
Read the whole story at The Associated Press via WJLA »
