At a time when Nielsen seems especially keen on developing new clients and additional revenue streams, there's one piece of new business the TV ratings giant hasn't been all that eager to pursue:
spunky new interactive TV network ReacTV. In the three weeks since ReacTV founder Frank Maggio announced his attention to become a Nielsen ratings client during a keynote at the Advertising Research
Foundation's Audience Measurement Symposium on June 21, Nielsen executives have declined to return calls from ReacTV executives.
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