AOL and Mark Burnett Productions have partnered to produce an online game to promote "Flushed Away," an upcoming DreamWorks Animation picture. The game, "Flushed Away: Underground Adventure," will
consist of a series of puzzles, each featuring a story line and character from the movie. The game, which will reside on AOL.com, will include original character animation not included in the feature
film, and will end in a sweepstakes. Burnett and AOL are also teaming to
co-produce an
online reality show, "Gold Rush. Separately, Time Warner today is expected to outline its
strategy for AOL. Industry observers widely anticipate that AOL will stop charging
subscribers for a host of services, including e-mail accounts, and will focus on increasing online ad revenue.
--Shankar Gupta
