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Jill Carroll Story Drives Traffic At CSM

"Hostage: The Jill Carroll Story," an 11-part multimedia series for the Christian Science Monitor, has brought millions of readers to the newspaper's Web site. According to WebSideStory's HBX Analytics, the CSM's Web site analyzer, the series had more than 450,000 unique visitors on its first day of publication, more than 1 million page views on that day, and 1.5 million page views the following day. Normally, the site attracts an average of 121,247 page views per day in July. The firm also noted that much of the traffic was coming from major news outlets and "consumer portals," such as CNN, AOL, and Yahoo. Those sites are excerpting Carroll's posts and then linking to them.

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