Howard Stern is going to unleash a raunchy ad campaign to push his Howard TV video-on-demand channel. The effort will hit men's magazines, New York City taxi tops and "testosterone-pumped Web sites"
to tout a free promotional weekend on the Net. The Stern free for all--actually it will cost 1 cent--will run from November 3-5. The charge is there just to limit the number of younger viewers, who
would be forced to go through several steps and content warnings before placing an order. The goal is to garner new subscribers. The centerpiece of Howard TV, launched by In Demand in March, is a
re-broadcast of Stern's Sirius satellite radio program. But its also offers uncut, classic programing from his terrestrial radio days and original, exclusive content. "It's a smorgasbord of everything
a Howard fan could want, the way Howard intended it--uncensored," In Demand CEO Robert Jacobson says.
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