• CTV, Wednesday, November 8, 2006 12:15 PM

A new $10.5 million advertising campaign from The United Church of Canada tries to spark discussion on hot button religious issues, like gay marriage and sexual boundaries. One ad shows a wedding cake with two groom figurines and asks the question: "Does anyone object?" Another has a whipped cream bottle in the refrigerator along with the question: "How much fun can sex be before it's a sin?"

This is the church's largest ad campaign ever, and will include magazines, community newspapers and online. Malcolm Roberts, who developed the campaign for the United Church, says he wants people to see that the church encourages open, honest dialogue. "We wanted people to recognize [United Church members] do have humor--they can laugh at themselves," says Roberts, creative director of Smith Roberts & Co.

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