DoubleClick Inc. announced on Monday that it had signed 16 new clients to utilize its web analytics product, SiteAdvance, bringing the total number of clients to 48. The company also announced that
twenty of those clients have elected to integrate the analytics solution with DoubleClick's email marketing solution, DARTMail, in order to engage in remarketing efforts. Included among the new
clients are Fairfield Language Technologies, publisher of Rosetta Stone language-learning software, and Ross-Simons, a multi-channel retailer of fine jewelry, tableware, gifts and collectibles.
SiteAdvance is a hosted, website measurement and analysis tool designed for online merchants to understand the interaction between marketing programs, site traffic and online transactions and
ultimately improve performance.
