• Broadcasting & Cable, Friday, January 12, 2007 12 PM

NBC Universal will launch Chiller, a new horror-themed cable net that will be a standard and HD cable channel along with VOD and a broadband Website, on March 1.

The new channel, which already has carriage on DirecTV, will air mostly scary old TV shows and movies, including "Tales From the Crypt." "The Shining," and "Psycho." The company has tried this before with Sleuth, a crime-focused effort that mainly uses content from the NBCU library and is now in 24 million homes after just a year.

But the field is getting a bit crowded, as Comcast launched FearNet last year, a VOD/broadband-only channel of horror movies and TV shows. Still, "horror is one of the most reliably successful genres in entertainment today, and Chiller seems like a well-timed addition to our portfolio," says Jeff Gaspin, president, NBC Universal Cable Entertainment, Digital Content and Cross Network Strategy.

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