Around the Net

New Sites Offer Advertisers Do-It-Yourself Creative

The New York Times, Thursday, February 8, 2007 11:15 AM

New Internet services are allowing marketers to select scenes from commercial films and customize campaigns with a few clicks of the mouse and little human interaction, often for a low flat fee. In some cases, the sites also offer ad-placement services that advertisers can use to more tightly focus their mark.

National advertisers, mainly in the retail, real estate and auto industries, are using the systems to make their messages more relevant on the local level. They can automatically add names of local sales agents or dealership addresses, and they can change the content of the ad to appeal to various demographic groups.

Among the companies that have used these services are Wendy's, Ford Motor, Coldwell Banker and Warner Independent Pictures.

Read the whole story at The New York Times »

Next story loading