Investors.com Using Two Additional 24/7 Real Media Products

  • April 14, 2004
24/7 Real Media announced on Wednesday that Investors.com, the site of the Investor's Business Daily newspaper, has chosen to employ two new products from the company's Open AdSystem: Insight XE, to be used for web analytics, and Insight ACT to be used for behavioral targeting. Investors.com has been using Open AdStream Central for its ad-serving since April 2000.

Also on Wednesday, Investors.com launched a redesigned Web site in conjunction with the twentieth anniversary of Investor's Business Daily. The site features expanded research tools and more news and stock market data. More than 78 percent of the Investor's Business Daily subscribers are registered members of Investors.com.

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