• Ad Age, Friday, March 9, 2007 9:45 AM

Fresh off a messy breakup with agency Cramer-Krasselt, CareerBuilder is looking for a new shop to handle its $60 million ad account. Among those reportedly in the pitch are Leo Burnett, DraftFCB and DDB, along with Boston's Arnold. The account is up because of the No. 1 recruitment site's rift with C-K.

The agency says CareerBuilder put the account up for review after its Super Bowl ads failed to crack the top 10 in USA Today's Ad Meter poll. And then C-K immediately quit because, as agency CEO Peter Krivkovich puts it, "There are a few times in your life when you have to tell someone to f--- off and mean it."

But in the company's first comment since, a CareerBuilder spokeswoman disputes Krivkovich's account: "The decision to do an agency review this year was not based upon the USA Today poll or any single factor," she says. "While this year's campaign is good, it did not carry the same breakthrough impact as previous years. ... We are looking for a creative partner who can rise to the challenge of consistently delivering stunning creative work from a grounded, insightful strategy."

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