Johnson & Johnson has recently shown a propensity for sending shock waves through Madison Avenue. In May, it said it would sit out the traditional TV upfront. Now, it has placed its
multibillion-dollar global media account into review--a move that has the greatest potential impact for Interpublic, but also affects holding companies Omnicom and WPP Group.
Launched Friday, although speculated by Adweek and Advertising Age months ago, the review includes buying and planning duties. It was prompted, in part, by the 2006 $16.6 billion
acquisition of Pfizer's over-the-counter business.
