• Ad Age, Monday, April 9, 2007 11:45 AM

In a turnabout linked to contract issues, Revlon reversed its decision to move media-buying and planning duties for its $150 million account from Carat to Initiative. According to an Initiative spokesman, the two "were unable to agree on satisfactory business terms," while Ray Warren, president of Carat Americas, says he is "delighted to have Revlon back in the Carat family, and we're looking forward to growing the account around the world."

Revlon announced plans to jump to Initiative last month with CEO David Kennedy saying at the time how "excited" he was about the switch. He added that the company's Super Bowl ad "was brought to us by our new ad agency ... and we think that worked very well for us in launching Revlon's Colorist line."

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